Joseph Cross started as a field technician on Buffalo's East Side and ended up designing the cooling loops that kept a generation of American data centers from cooking themselves. The trade press called him the man who kept AI cold. Engineers still call a certain closed-loop layout a Cross loop.
Cross Thermal Systems grew out of this building on Walden Avenue into a national contractor. Then it didn't. Contracts ended, lawyers arrived, and the company was sold off in pieces to buyers nobody had heard of. Joseph kept the Buffalo shop and the old service agreements, and kept working until he couldn't.
He died in 2027. His son Ayden runs the shop now. Ayden will tell you he is a repairman, not an engineer. He is being modest about one of those.
A building tells you everything if you stand in the mechanical room long enough. Most people leave before it's finished talking.Joseph Cross · trade press interview, 2016
DESIGN J. CROSS · BUFFALO NY
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If you have a panel like this in your building, it is still ours to service. It has been since before you bought the building.